Graphic identity, communications policy
All employees, units, institutions, departments, foundations, companies within the municipal services of Lund are obliged to base their work on this platform. When we all act, inform and communicate based on our values and the graphic identity, we can provide a coherent image that is both attractive and competitive.
The communication platform consists of
- communication policy
- brand strategy
- graphic identity guidelines
- graphic identity manual
The purpose of the communication platform is to support the work of the municipality regarding communication and marketing.